How Pharmaself24 Transformed HMI Pharmacy's Patient Experience and Business Growth
Case Study - With local surgeries announcing a move to a new location over a mile away, the clock was ticking for HMI Pharmacy in Lancashire
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Equipment
Pharmaself24
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Site
HMI Pharmacy
Context
Pharmacy owner Zia Ashraf faced a difficult situation. The surgery that provided the bulk of prescriptions to his business, HMI Pharmacy, had signalled it would be moving away to a local health centre. For Zia, there was a very real prospect that customers would move with it, leading to a potentially significant decline in prescription numbers and income.
Challenges
- Eradicate the risk of patients making unnecessary journeys or wasting time while they wait
- Help galvanise the team behind a clear strategic goal to become the community's 24-hour prescription drop-off and collection point
Benefits
Secure patient nominations
Secure nominations from patients so that electronic scripts are sent directly to HMI, where patients are signed up to the 24-hour collection service.
Convenient medicine pickup
Pick up their medicines easily at a time that suits them, with some even visiting the store in the middle of the night.
It’s a balancing act. I still want to have a connection with my patients.
Zia Ashraf, Pharmacy owner
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Enhancing Customer Convenience
On the one hand, it has achieved the direct benefit of enhancing customer convenience but, crucially, it has delivered the indirect benefit of being a real talking point among the local community.